Togo’s Eateries, Inc., a Western states sandwich shop franchisor, was a week away from introducing a couple of new sandwiches to their menus. Good news for customers, for sure, but the company didn’t have any TV spots to let people know about the new offerings.
Togo’s marketing team reached out to Atomic Productions with an urgent request for two new spots under a tight deadline. Oh, the company added, they only had two pictures of the new sandwiches to use for the spots.
Atomic got right to work, creating a motion graphic heavy spot utilizing the company’s new menu design as inspiration. The spots appeared on local TV as well as on in-store displays.
A bit later, Atomic worked with Togo’s again. This time producing a spot that introduced the company’s new Sriracha Melts.
Togo’s Eateries, Inc.