Much like a great dinner, bringing together a 15-second commercial for a food product takes creativity, balance, and great ingredients. We teamed up with local agency EVB to shoot and edit a handful of spots for Mezzetta’s latest pasta sauces.
The pieces — used on broadcast and social media — required careful planning and attention. We mounted the camera upside down for overhead shots and utilized a dana dolly for added camera movement. We also brought in a snorkel lens for close-up shots with a narrow depth of field that enabled close-up detail shots.