Morgan Stanley Investment Management acquired Parametric, a strategic portfolio solution provider for money managers and investors, in 2021. Morgan Stanley asked Parametric’s agency Rule of 3 to develop a pair of national broadcast commercials to bring attention to Parametric and introduce that company’s expertise.
Rule of 3 Creative Director David Stolberg, a longtime friend of Atomic, reached out for help. We worked together to concept, write, cast, shoot, and edit a pair of national spots.
Pre-production time was spent in location scouting and casting to meet client and producer requests. A local casting agency supplied local actors who could credibly bring the spot to life, and a location scout found an office space in San Francisco that looked modern without being techy.
Stolberg directed the shoot, with Atomic’s crew handling the shoot via Red cameras. Jay Shilliday from Slate Run Productions handled location audio recording and post production work.
The two spots — “Now You’re Getting It” and “Loss Harvesting” — were edited by James Walker at Atomic.