Mekanism got clear orders from their client PAX Labs, a company looking to build the world’s best cannabis vaping brand. PAX wanted to look sleek and modern anywhere a customer saw their brand, including during its product how-to videos. Shortly before PAX released the New Era Pro, the company asked Mekanism to create a how-to for the product. Mekanism called Atomic, and the production house went to work. First was painting the walls of a studio a minty color, purchasing a variety of props, outfitting the actor (and getting him a pedicure), and making sure everything matched the right vibe. From there, Atomic’s team shot and edited the video. Atomic editors added a handful of digital effects during the post-production sessions to bring a non-working prototype device to life.   That way, no one got baked on set.



Atomic Productions is a full service film production company driven by customer service and creativity. Oh, and we watch Jeopardy during lunch.

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