Mekanism got clear orders from their client PAX Labs, a company looking to build the world’s best cannabis vaping brand. PAX wanted to look sleek and modern anywhere a customer saw their brand, including during its product how-to videos. Shortly before PAX released the New Era Pro, the company asked Mekanism to create a how-to for the product. Mekanism called Atomic, and the production house went to work. First was painting the walls of a studio a minty color, purchasing a variety of props, outfitting the actor (and getting him a pedicure), and making sure everything matched the right vibe. From there, Atomic’s team shot and edited the video. Atomic editors added a handful of digital effects during the post-production sessions to bring a non-working prototype device to life. That way, no one got baked on set.