Main Street Research, a Sausalito-based investment advisory services firm, needed to communicate to potential new clients how it was different from all the other firms out there. The MSR team felt that video was their best bet.

Atomic’s crew interviewed founder and managing partner James Demmert, who talked about the firm’s philosophy, history, and investment approach. The interviews were filmed at MSR’s offices, which featured beautiful appointments and views. In fact, those office accoutrements became focal points whenever editor Matt Ruby pivoted to a new talking point.

The team also used fun behind the scenes footage to make the piece feel like something more than a talking head corporate video.