When Hewlett-Packard split into two companies several years ago, Hewlett-Packard Enterprise needed to create its own identity while still connecting to its decade-old foundation as a leading brand. These days, HPE is off and running and producing amazing events like their AEM Live Conference in London in 2019. The newly finished Tottenham Stadium outside London was an incredible venue for an All Employees Meeting, and the event was streamed worldwide to potentially over 60,000 employees. Atomic was brought in to work with the HPE Creative Team to build the graphic look of the live event. This included opens and closes, lower thirds, transitions and bumpers for the entire live program. Last minute changes needed to be made when the run-of-show was adjusted and new speakers were added. Despite being 8-hours behind GMT in London, the show went off flawlessly, and Atomic showed just how efficient and nimble they can be.
Hewlett-Package Enterprise (HPE)