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Editing

Matt Ruby’s Transition From Non-Linear Editing

By Matt Ruby on

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Earlier this week we partnered with @echomarketing.official to film this year’s @barkathepark with Baseball Hall of Fame Manager, Tony La Russa.
(Our Production Manager was working hard to contain her fan girl status 🙌🏽) We are always honored to help @tlrarf and #BarkAtThePark
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Chamonix, Cortina, St. Anton, Val D’Isere, Wengen, Megeve, Courmayeur... Just a few of the recent destinations over the last ten years of Atomic company ski trips. This year, Niseko Japan! 7 straight days of skiing and boarding, lots of good times, but not for the faint of heart. It’s hard work! Although those back at the office might not agree. .
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Our roots run deep in Bay Area professional football; in fact they go back to when the Raiders first returned to Oakland from Los Angeles in 1995. Oakland Football Marketing hired us that year to produce Raider ticket sales commercials promoting the teams return to the Coliseum. By 1999 we were producing two weekly TV shows for the Raiders with new head coach Jon Gruden at the helm. Years later we would move to the 49ers and spend over a decade producing video for them. Lately we’ve managed to stay in the good graces of both teams, having the opportunity to cover the last 49ers game at Candlestick, and this past Sunday, the last Raider game at the Oakland Coliseum. It was an early morning that went late into the evening, not unlike many days we’ve spent over the last 25 years working with the NFL. To us, it’s not so much the end as it’s the beginning of another journey. You just never know what the future holds, but what a long wonderful road it’s been.
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#FBF It was such an honor to create this commercial with @mnemonicagency & @beachblanketSF
We can’t believe this historic show is in it’s final month!
If you haven’t seen Beach Blanket Babylon, you better hurry!
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When we moved into our new facility in 2017, we thought this edit suite needed a window. (We actually paid extra for one to be installed). #Bigmistake Little did we know James would place his desk centered right in the middle of it. Every time we walk by it’s awkward. He said it makes him feel like a zoo animal, so this sign seems appropriate. .
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Elite Athletes TV @eliteathletestv has launched! But that doesn’t stop us from producing more and more content for the growing site. The latest was a shoot in Scottsdale, Arizona with Olympic Gold Medalist @danobrien96 and Director of Performance Ethan Banning @triplethreatperformance
Stopping by for a visit was former Giants star pitcher Shawn Estes.

Checkout the site and learn how you can become a better athlete. .
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Team Atomic out in Walnut Creek shooting a commercial for Walnut Creek Chrysler Jeep Dodge Ram.
Home of the Jeep Professionals!
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Saturday morning shoot. Sometimes the weekend is the only time that works for a client’s schedule. .
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It was 1999, 20 years ago this NFL season, when we helped the @raiders launch a program called Behind the Shield. It was hosted by Raider great George Atkinson and @JTTheBrick. Two decades later we were reunited with a selfie on the field in London during last Sunday’s Raider game. That same season we also launched the Silver & Black Show with Jim Plunkett and Greg Papa, starting a long association with the NFL that continues today. .
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