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Featured, News

Featured Article: Pros and Cons of Freelancing vs Staff Editing

By Matt Ruby on

October 4, 2018

- Featured, News

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The days of gathering around a speaker phone are o

The days of gathering around a speaker phone are over. This pandemic changed the way businesses operate, but one change in particular has been the rise of the video conference call.
This past week alone we had calls with clients in the UK and Canada, voice over recordings in Mexico and Texas, plus meetings all over the US. It’s been a huge change for us, we’ve done more video calls in the last two months than we’ve done in the last decade combined. 😳

A few years ago we installed a 72” screen in our conference room thinking it’d be cool to have a TV that big, little did we know we’d fill up every inch of it starring at extreme close-ups of ourselves with quarantine hair. 🤣😂 🤦🏽‍♀️💇🏼‍♂️💇🏽‍♀️ The truth is, it’s actually been fun talking to clients again, it’s a great diversion from a worldwide crisis, but more than anything, it reminds us we’re all in this together.
Bad hair and all. Zoom on people!
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#AtomicProductionsInc
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#VideoCalls
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#NewNormal

Happy Mini-Monday! Last week, we shared a BTS pho

Happy Mini-Monday! Last week, we shared a BTS photo of @kpkurz99 with a giant game controller.
Today we share the completed commercial.

Too bad we couldn’t find a place to keep the controller, we have serval big props still hanging around the office.

Shot in 6k on the Red Dragon for Comcast SportsNet Bay Area (now NBC Sports @nbcsauthentic ). With help from our friends @littlegiantlightingsf
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#AtomicProductions
#AtomicProductionsInc
#GreenScreen
#LittleGiantSF
#NBCSportsBayArea
#SanJoseSharks
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#EmmyAwardWinningPromos
#VideoProduction
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#6k
#RedDragon
#ShotonRED
#MiniMonday

Happy Why Not Wednesday! That’s a thing right!?

Happy Why Not Wednesday!
That’s a thing right!?! Well if it isn’t, it is now.
During the Shelter in Place, we are really starting to miss doing our bigger shoots, seeing clients in person and working with the amazing crews all around the Bay.

Back in January 2015 we shot the green screen portion of another set of Mini-Wingman spots for Comcast SportsNet (now NBC Sports) with @kpkurz99
These spots are definitely some of our favorites, especially since they were Emmy Award Winning 😉
But also, who doesn’t like to play with huge props. [Insert – that’s what she said here…] 😂

How many of you are using video games as part of your quarantine survival?
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#AtomicProductions
#AtomicProductionsInc
#GreenScreen
#LittleGiantSF
#NBCSportsBayArea
#SanJoseSharks
#MiniWingman
#VideoProduction
#SportsProduction
#SportsPromo
#COVID19
#WhyNotWednesday

Hi Everyone! It’s #TBT or is it #FBF. Wait what

Hi Everyone! It’s #TBT or is it #FBF. Wait what day of the week is it?

Since everyone is STILL practicing social distancing and staying home, we thought we would share another fun recipe that we shot with our partners @ffwsociety and Chef Alec Graham @alec_sta_graham

Please enjoy the Pan Seared Ribeye with a Red Wine Butter recipe and don’t forget the wine from @ChalkHillEstate .
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#AtomicProductions
#AtomicProductionsInc
#FoleyFamilyWines
#chalkhillestate
#FoleyFoodAndWineSociety
#Wine
#CookingVideos
#Food
#FoodPorn
#VideoProduction
#StudioProduction
#Tasty
#TastyFood
#SocialDistancing
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Download the “Foley Food and Wine Society” App for more recipes!

Hi Everyone! Since everyone is practicing social

Hi Everyone!
Since everyone is practicing social distancing, and if you’re quarantined at home, we thought you might enjoy this fun & yummy recipe that we shot with our partners @ffwsociety and Chef Alec Graham @alec_sta_graham last March.
Please enjoy the Wild Mushroom Risotto recipe and don’t forget the wine.
Be safe and stay healthy! ~Team Atomic
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#AtomicProductions
#AtomicProductionsInc
#FoleyFamilyWines
@chalkhillestate
#FoleyFoodAndWineSociety
#Wine
#CookingVideos
#Food
#FoodPorn
#VideoProduction
#StudioProduction
#Tasty
#TastyFood
#SocialDistancing

For more recipes download the Foley Food & Wine Society app.

At the end of 2019 and into the first month of the

At the end of 2019 and into the first month of the New Year we made some upgrades around Atomic. Added a second Red camera with the purchase of the new Red Gemini, plus an Arri S60 SkyPanel and a new LTO-8 SpectraLogic archive with capacity for 50 12TB tapes. (All your projects will be backed up with the latest tech!). We even did some construction around the office by enclosing an edit suite with a high wall and window, plus added sound dampening tiles to the walls and ceiling of our conference room for better sound and audio in what once was a very lively and echoey room. More to come in 2020!
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#atomicproductions
#atomicproductionsinc
#reddigital
#spectralogic
#videoarchive
#alwaysupgrading
#techgeek
#arriskypanel
#redgemini

Earlier this week we partnered with @echomarketing

Earlier this week we partnered with @echomarketing.official to film this year’s @barkathepark with Baseball Hall of Fame Manager, Tony La Russa.
(Our Production Manager was working hard to contain her fan girl status 🙌🏽) We are always honored to help @tlrarf and #BarkAtThePark
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#AtomicProductionsInc
#AnimalRescueFoundation
#Baseball
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#SonyFS7ii
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#BayAreaVideo
#Veterans

Chamonix, Cortina, St. Anton, Val D’Isere, Wenge

Chamonix, Cortina, St. Anton, Val D’Isere, Wengen, Megeve, Courmayeur... Just a few of the recent destinations over the last ten years of Atomic company ski trips. This year, Niseko Japan! 7 straight days of skiing and boarding, lots of good times, but not for the faint of heart. It’s hard work! Although those back at the office might not agree. .
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#atomicproductions
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#videoproduction
#skiing
#snowboarding
#travel
#tradition
#wintersports
#niseko
#japan
#longwaytogoforsushi

Our roots run deep in Bay Area professional footba

Our roots run deep in Bay Area professional football; in fact they go back to when the Raiders first returned to Oakland from Los Angeles in 1995. Oakland Football Marketing hired us that year to produce Raider ticket sales commercials promoting the teams return to the Coliseum. By 1999 we were producing two weekly TV shows for the Raiders with new head coach Jon Gruden at the helm. Years later we would move to the 49ers and spend over a decade producing video for them. Lately we’ve managed to stay in the good graces of both teams, having the opportunity to cover the last 49ers game at Candlestick, and this past Sunday, the last Raider game at the Oakland Coliseum. It was an early morning that went late into the evening, not unlike many days we’ve spent over the last 25 years working with the NFL. To us, it’s not so much the end as it’s the beginning of another journey. You just never know what the future holds, but what a long wonderful road it’s been.
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#atomicproductions
#atomicproductionsinc
#oaklandraiders
#lasvegasraiders
#sportsproduction
#raiderettes
#oaklandcoliseum
#videoproduction
#nfl

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5835 Doyle Street, Suite 103
Emeryville, CA 94608

Phone: (510) 632-4629

E-Mail: info@atomicproductions.com

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