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Intel Sports teamed with Atomic to produce a series of videos and media assets promoting Intel True VR, the company’s virtual reality technology, and its implementation with the NBA in partnership with TNT Turner Sports.

The Sacramento Kings and Golden 1 Center hosted Intel Sports and Atomic to record gameday prep for the installation of the virtual reality camera pods while 5-time NBA All-Star Chris Webber took a first look at virtual courtside seats.

The True VR was so new we had to motion track and composite the logo onto the gear.





True VR — NBA on TNT with Chris Webber




Shot with the Sony F700, Sony A7SII mirrorless camera, and time-lapse with a GoPro rig. Edited in Adobe Premiere with motion graphics created in After Effects, color grading on the Autodesk Smoke system with motion tracking and compositing completed in Mocha and Adobe After Effects.