Every so often you need something a little extra to pump up the troops. That’s what TriNet management felt shortly before a big sales meeting.

Atomic Productions collaborated with the San Francisco-based agency JUMBOshrimp to create a hype video for the online human resources and benefits company. The challenge was bringing a number of diverse elements into a cohesive, informative whole.

Completed in less than a week from a concept pulled together in a single conference call, the video (we hear) was a resounding success. Extra bonus: Led Zeppelin's "Immigrant Song" is now firmly ingrained in the editor's memory.