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River Rock Casino

Atomic Productions has a long relationship with River Rock Casino. The companies started working together a number of years ago after the marketing team at River Rock decided they wanted a fresh approach.


One of the first assignments given to Atomic was changing the look of the casino’s car giveaway spots. River Rock wanted to move away from live action. Previously the spots were shot on location with professional drivers and a lot of involved production. There were times when the cars being given away wouldn't be delivered in time to be included in the advertising campaign.


Atomic created an animated commercial with 3D vehicles and dynamic backgrounds to solve that issue and make it easier moving forward, since Atomic graphic artists could develop new creative with the cars to match, and accommodate voice and graphic translations into Spanish, Mandarin, and Cantonese.


River Rock Casino


BMW Car Giveaway




All post-production was conducted at Atomic. 3D modeling, lighting, texturing and animation created in Blender and rendered in Cycles. Editing and compositing were completed using the Autodesk Smoke system and Adobe After Effects.